https://www.loom.com/share/5ec91c3ecbee496a98af40e012dbf1ba?sid=2c939d22-5914-4aeb-abc9-d1ffb12fd4e5

• Defined as unsolicited email to a targeted company/person with a relevant offer, partnership, sponsorship, introduction etc.
  • THIS IS NOT SPAM. It’s how the biggest companies in the world still get clients in 2024.
  • SDRs (Sales Development Representatives) get paid 60k-80k/yr to send 50 emails per day each.
  • Companies have anywhere from 5 to 50 SDRs on their team.
  • With this method you can do the (output) of 50 SDRs with the (input) from one person.
  • They don’t know or understand the new way of scaling cold email.
  • Enterprise Companies DO NOT know how to cold email and they’re ages behind.
• GDPR Compliance:
  • STOP emailing a business once they opt out or say STOP.
  • Do not email them about porn, crypto, a bunch of free stuff, or irrelevant messages.
    • This type of content gets triggered by spam filters.
• Would a bulk purchase of dresses be relevant to a roofing company?
  • NO - don’t email them.
  • Send a relevant offer to a relevant audience.
• Cold email is how you can get a predictable stream of revenue and clients.
  • If you track the (inputs) you guarantee the (output).
  • If someone worked out for 6 days a week and did 6 workouts every single day. (input)
    • How would they look after 2 years? Would you guarantee baseball biceps, a huge chest, and chiseled abs? Probably. (output)
    • If you send 10,000 cold emails per day for 2 years, what would happen? (input) Would you sign multiple clients? Would you have a very successful business? Probably. (output)

Conclusion: SEND COLD EMAILS!