What is a VSL?

VSL is a video sales letter that sells potential clients of your offer or service. VSLs need to be on your landing page or website.
- Length of VSLs are 3-10 minutes long max. The shorter the better.

Outline for your VSL:

Thank You - Thank the person for taking the time to watch this video.
Testimonials - Show them testimonials skippable
Handle Objections - What questions does your customer have?
- If you don’t have a customer and know what objections they might have
  - have conversations with businesses you want to serve and note what questions they ask and write them down. if the questions comes up again, make a note of that with a tally
  - Handle objections in descending order of what questions are asked the most frequently
Process - Show your process on canva, lucid, or google docs.
CTA Book a call - Tell them to book in a call to learn more!
+ Testimonials / Guarantee
CTA Book a call - Tell them AGAIN to book in a call :)

Here’s the VSL that booked got me 4300+ views and has a 15% Click Through Rate:

My New VSL: